Meet the team

Elaine Gray
Customer Care Manager

Elaine strongly believes in exceeding customer expectations to provide an accurate and dependable service. Elaine has worked in the Health & Fitness and Hospitality Industry within sales, marketing and customer service to provide quality relationships, solutions and experience for all customers.


Elaine is passionate to be a part of the GoodCall team. She hopes to build lasting relationships with charities and small businesses around the UK with the aim of helping to increase vital funding so they can build upon their fundamental work within their local communities.

Sally Melville
Marketing Co-ordinator

Sally is passionate about data-driven solutions in the third sector and how creative marketing can be used for social good. Sally loves all things marketing and is responsible for sharing the GoodCall story, building our brand and raising the profile of charities and social enterprises we are proud to call clients.

Sally believes in GoodCall’s mission and hopes it will promote sustainable growth for smaller grass-roots organisations – helping them do more vital work in their communities.

Colin Loveday

Colin is passionate about mobile telecommunications and how it can enable the charity and social enterprise sector to deliver real change.  He believes in customer focused solutions and doing the right thing. He has collaborated with many charities throughout his career and following a partnership with Cyrenians, he recognised the need and saw an opportunity to work on behalf of non-profits to deliver mobile solutions. GoodCall was born.


With the support of major network providers and a great team, Colin believes the time is right to provide a dedicated solution to support the charity and social enterprise sector having built successful working relationships with charities throughout the UK.

Caroline McKenna

Caroline is an award winning charity CEO and community woman of the year, Caroline runs her own social enterprise providing project management and consultancy support to businesses looking to align social impact and business goals simultaneously.

Caroline says the real heroes here are the charities and social enterprises and she can’t wait to see what charities will do with the savings made through GoodCall and how they will use that money to provide even more impact.

Martin Little

Martin has been working in the telecommunications sector for over 25 years, having worked for large companies such as BT and O2 he set up his own telecoms business, LPL Telecom, in 2006. While mobile has always been a key element of his portfolio, he has a good working knowledge of a wide range of telecom services.

Martin has worked with many third sector clients in the past and believes they deserve a more focused approach to allow them the space to work on their own priorities.

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